Business website
The essential pages of a business website
Home, services, portfolio, contact, legal notice: what each page should contain to reassure and convince.
Coming soon
Short, practical articles for freelancers and small businesses who want to better understand their website, without jargon.
Business website
Home, services, portfolio, contact, legal notice: what each page should contain to reassure and convince.
Coming soon
Google Ads
Why the number of clicks doesn't mean much, and how to track the enquiries and bookings that really matter.
Coming soon
Online booking
A price that changes, an unfamiliar name on the payment page, one step too many: the most common obstacles, and how to avoid them.
Coming soon
Gmail no longer fetches external mailboxes via POP. How to keep reading and sending your business email from Gmail, for free.
Coming soon
Domain name
What each extension says to your customers, its effect on local SEO, and why it's sometimes worth registering both.
Coming soon
Ask it directly, it might become the next article.